Annual EEO Report

2013 Annual EEO Public File Report

 
          Licensee: McKenzie River Broadcasting  Company, Inc.
          
          Period Covered: October 1, 2012 Through September 30, 2013
 
          Stations in Employment Unit:
 
          KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
          KMGE (FM), Eugene, Oregon                    (FIN 40885)
          KEUG   (FM), Veneta, Oregon                   (FIN 60358)
 
 
           NO FULL TIME POSITIONS WERE FILLED OR OPEN DURING THE REPORTING PERIOD


Recruitment Initiatives

Job Fair

Management with substantial responsibility in making hiring decisions participated in the following job fair during the period covered by this report:

Lane Community College Career Fair (April 17, 2013)
Attending was Dave Wiles (KEUG/KMGE/KKNU Sales Manager)
 
Internship
 
This internship took place from December 19, 2012 through January 3, 2013. The intern was a high school student. This internship was structured to provide the intern with relevant information in all areas of MRB’s broadcasting operations, including sales, programming, commercial production, and general management. MRB personnel who participated in this internship were John Tilson, President and General Manager, Bruce Soderholm, Production Manager, Bill Barrett, Tim Fox & Tracy Berry, KKNU Morning Show personalities, Danielle Uhlhorn, Account Executive, Steve Brown, KKNU Midday Personality, Jeff Baird Program Director, KEUG and KMGE, Liz Kelly and Mary Reilly, KMGE Morning Show personalities, Melissa Harrison, Traffic Manager, Jody Shaner, Copywriter, and Erin Weigandt, Promotions Director.


Scholarship Programs

MRB management participated actively in the award of four Eugene Area Radio Stations (“EARS”) Scholarships announced in June, 2013. This scholarship program is designed to assist students interested in pursuing a career in broadcasting. These scholarships totaling $10,000 were awarded to two college bound high school students and two students already in college.


 
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MRB’s involvement included leadership roles by MRB President and General Manager
John Tilson and MRB Sales Manager Dave Wiles in successfully advocating, planning for, and implementing all of these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2012/2013 EEO reporting year and was a member of the three person scholarship committee which reviewed 27 applications. Mr. Wiles is EARS President. The Unit stations also contributed air-time, which resulted in cash contributions for these EARS scholarships. As part of the Non-Commercial Sustaining Announcements (‘NCSA”) Program, EARS sells announcements at steep discounts to non-profit organizations. The Unit stations, along with other EARS members, run spot schedules for the non-profit advertisers.
 
 
 
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2012 EEO Annual Report

  2012 Annual EEO Public File Report
          
 Licensee: McKenzie River Broadcasting  Company, Inc.

 Period Covered: October 1, 2011 Through September 30, 2012
                    
 Stations in Employment Unit:
 
                KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
                KMGE (FM), Eugene, Oregon                    (FIN 40885)
                KEUG   (FM), Veneta, Oregon                   (FIN 60358)
 
   
           Total Number of persons interviewed   : 2
 
Full – Time Positions Filled
 
Job Title
Recruitment Source of Hiree
Total Number of Interviewees
1
Morning Show Co-Host
MRB Management Outreach, Direct
2
 
Recruitment Sources*
 
Recruitment Sources*
Total Number of Interviewees
Full-time Positions for Which Source Utilized
1
MRB Management Outreach, Direct
    
2 (1 Hired)
 
1
2
All Access Online Website (www.allaccess.com)
0
 1
Total
 
2
 
                                   
                            
*There were no “organizations entitled to notification”.  

Recruitment Initiatives

Job Fair

Management with substantial responsibility in making hiring decisions participated in the following job fair during the period covered by this report:

Lane Community College Career Fair (April 18, 2012)
Attending was Jeff Baird (KEUG/KMGE Program Director)
 
Internship
 
This internship during the period of May 30th – June 7th 2012 was designed to assist a member of the community to acquire skills needed for broadcast employment. The intern was a high school student active at his school’s radio station, KRVM FM. This internship was structured to provide relevant information in all areas of MRB’s
broadcasting operations, including sales, programming, commercial production, and
general management. MRB personnel who participated in this internship were John Tilson, President and General Manager, Bruce Soderholm, production Manager, Bill Barrett, Tim Fox & Tracy Berry, KKNU Morning Show Personalities, Danielle Uhlhorn, Account Executive, Dave Wiles, Sales Manager, Jeff Baird Program Director, KEUG and KMGE, Liz Kelly and Mary Reilly, KMGE Morning Show personalities, Melissa Harrison, Traffic Manager, Brenda Buck, Accounts Receivable Manager, and Erin Massingham, Promotions Director.

Scholarship Programs

MRB management participated actively in the award of three Eugene Area Radio Stations (“EARS”) Scholarships announced in June, 2012. This scholarship program is designed to assist students interested in pursuing a career in broadcasting. These $3,000 scholarships were awarded to three college bound high school students.

MRB’s involvement included a leadership role by MRB President and General Manager John Tilson and MRB Sales Manager Dave Wiles in successfully advocating, planning for, and implementing all of these scholarships. Mr. Tilson was the EARS Treasurer during the entire 2011/2012 EEO reporting year and was a member of the scholarship committee. The Unit stations also contributed air-time, which resulted in cash contributions for these EARS scholarships. As part of the Non-Commercial Sustaining Announcements (‘NCSA”) Program, EARS sells announcements at steep discounts to non-profit organizations and the Unit stations, along with other EARS members, run spot schedules for the non-profit advertisers.

2011 EEO Report

2011 Annual EEO Public File Report
                       
Licensee: McKenzie River Broadcasting  Company, Inc.
    
           Period Covered: October 1, 2010 Through September 30, 2011
    
           Stations in Employment Unit:
 
              KKNU (FM), Springfield-Eugene Oregon (FIN 40887)
              KMGE (FM), Eugene, Oregon                    (FIN 40885)
              KEUG   (FM), Veneta, Oregon                   (FIN 60358)
     
 
           Total Number of persons interviewed   : 19
 
Full – Time Positions Filled
 
Job Title
Recruitment Source of Hiree
Total Number of Interviewees
1
Sales Person
Management Outreach
Seeking Referrals from Advertising Agencies
10
2
Receptionist
MRB’s Own Radio Stations (on air announcments)
7
3
Accounts Receivables Manager
Internal Promotion
1
4
Overnight Stations Supervisor
Internal Promotion
1
 
Recruitment Sources*
 
Recruitment Sources*
Total Number of Interviewees
Full-time Positions for Which Source Utilized
1
Management Outreach Seeking Referrals from Advertising Agencies
 
Scott Hettick
Prevedello Hettick Marketing Company
701 High St., Suite 107
Eugene, OR 97401
541.485.1492
    
1 (Hired)
 
1
2
MRB Management Outreach, Direct
0
 1
3
Outreach by Other MRB Employees
1
1
4
Eugene Register Guard
Ms. Wendy Cole
P.O. Box 10188
Eugene, OR 97440
541-338-2253          
 
7
2
5
Station or Air Announcements and KKNU, KMGE, KEUG
8
2
6
Station Websites
KKNU, KMGE, KEUG
0
2
7
Internal Promotion
2 (Both Hired)
2
8
MRB Staff Referrals
0
1
 

2010 EEO Report

2010      EEO Report
 

2010 Annual EEO Public File Report

 

Licensee: McKenzie River Broadcasting  Company, Inc.

 

Period Covered: October 1, 2009 Through September 30, 2010

 

Stations in Employment Unit:

 

      KKNU (FM), Springfield-EugeneOregon (FIN 40887)

      KMGE (FM), Eugene, Oregon                    (FIN 40885)

      KEUG   (FM), Veneta, Oregon                   (FIN 60358)

 

 

Total Number of persons interviewed   : 12
 

Full – Time Positions Filled

 

Job Title

Recruitment Source of Hiree

Total Number of Interviewees

1

Traffic Manager

Internal Promotion

2

2

Accounts Receivables Manager

Internal Promotion

1

3

Receptionist

Eugene Register Guard

9

 

Recruitment Sources*

 

Recruitment Sources*

Total Number of Interviewees

Full-time Positions for Which Source Utilized

1

Eugene Register Guard

Ms. Wendy Cole

P.O. Box 10188

 

Eugene

, OR97440

 

541-338-2253          

 

    

6

(One Hired)

3

2

Internal Promotion

2 (Two Hired)

 1,2

3

Station On-Air Announcements

KKNU, KMGE, KEUG

2

3

4

Staff Referral

1

3

5

Unsolicited Applicant (Recently moved to

2008 EEO Report

 

2008 Annual EEO Public File Report*
 
Licensee:          McKenzie River Broadcasting Company, Inc. (“MRB”)
 
Period Covered:           October 1, 2007 through September 30, 2008
 
Stations in Employment Unit:
 
            KKNU(FM), Springfield-Eugene, Oregon (FIN 40887)
KMGE(FM), Eugene, Oregon (FIN 40885)
KEUG(FM), Veneta, Oregon (FIN 60358)
 
Total Number of Persons Interviewed: 21
 
 
 

 

 
Full-Time Positions Filled
 
 
Job Title
Recruitment Source of Hiree
Total Number of Interviewees
1
Salesperson
Outreach by Non-Management MRB Employees
8
2
Salesperson (KKNU, KMGE, KEUG)
Management Outreach seeking referrals from Advertising Agencies, Advertisers and Media Salespersons
8
3
Promotions Director
Management Outreach (Direct; Not to Current Employees)
5
 
*As revised May 1, 2009
 

 

 

 

 
Recruitment Sources
 
 
Recruitment Source
Total Number of Interviewees
Full-Time Positions for Which Source Utilized
1
Management Outreach (Direct; Not to Current Employees)
3
All Positions
2
Oregon Association of Broadcasters Website
www.theoab.org
2
All Positions
3
4
Positions 1, 2
4
The All Access Music Group Website
www.allaccess.com
1
Position 3
5
Outreach by Non-Management MRB Employees
3
All Positions
6
Station On-Air Announcements
KKNU, KMGE, KEUG
2
All Positions
7
Eugene Register Guard
Ms. Giho Imburgio
P.O. Box 10188
Eugene, OR 97440
541-338-2253
4
All Positions
8
Word of Mouth
 
2
Position 3
 
 
 

 

Recruitment Initiatives
 
 
Job Fairs
 
Management with substantial responsibility in making hiring decisions participated in the following job fairs during the preceding year:
        
1.         Lane County Youth Career Fair at Lane County Fairgrounds (February 12, 2008)
•           KEUG/KMGE Program Director Jeff Baird attended.
 
2.         Career Day at Springfield High School (April 23, 2008)
•           KKNU Program Director Jim Davis attended
 
3.         Lane Community College Career Fair (April 24, 2008)
•           Sales Manager Dave Wiles attended
 
Internship
 
This internship during May 2008 was designed to assistmembers of the community to acquire skills needed for broadcast employment. The intern was a high school student active at high school radio station KRVM. This internship was structured to provide quality experience in all areas of MRB’s broadcasting operations, including sales, programming, commercial production, and engineering, including discussions with management. MRB personnel who participated in this internship were John Tilson, President and General Manager, Jim Davis, Program Director, KKNU, Bruce Soderholm, Production Manager, Bill Barrett, Tim Fox & Tracy Berry, KKNU Morning Show Personalities, Chris Murray, Chief Engineer, Jeff Baird, Program Director, KMGE & KEUG, Dave Wiles, Sales Manager, Michelle Tsalapinas, Office Manager, Curt Masterson, Account Executive, Melissa Harrison, Billing & Accounts Receivables Manager, Debbie Bink, Traffic Manager.
 
Scholarship Programs
 
MRB management participated actively in the award of two Eugene Area Radio Stations (“EARS”) Scholarships. This scholarship program was designed to assist students interested in pursuing a career in broadcasting. These two $2,000 scholarshi